Social Media Campaign Management
Last Updated: Monday, March 23, 2015
If your law firm has yet to create an account on Facebook, LinkedIn, Google+, or Twitter, then you quite literally have no idea about the great marketing opportunity you are
missing. And the worst part is that all four of those social media platforms are completely free to use.
So for the last decade, give or take, you could have seized a perfectly good chance to promote your law firm at absolutely no cost.
Sure, social media gets a bad rap at times. Millions of kids waste their lives in meaningless chatter on social media websites with like-minded slackers.
But social media has an enormous penetration among white-collar professionals, too. In fact, more than 92 percent of college graduates maintain an active account on at least one of those four aforementioned platforms.
If iconic, behemoth, publicly traded American corporations like Coca-Cola, Dell, John Deere, McDonald's, Under Armour, Mercedes-Benz, AT&T, Anheuser-Busch, Nike, Exxon-Mobil, Nordstrom, Lululemon, and Microsoft all promote their brands on social media, shouldn't you?
Effective social media campaigns require much more than the mere creation of a page. Those social media pages must be maintained in order to remain relevant. That means tweets must be sent to your Twitter followers. Images, updates, videos, and alerts must be posted to your firm's Facebook page. And current contact details must be uploaded to your LinkedIn and Google+ pages.
After all, few things are more unappealing than dated content. Or worse yet, no content at all. You want to give prospective clients a reason to follow you on social media. You want to be fresh in their minds when the need for legal counsel arises.
Sharing content with your followers is an imperative
Were you just mentioned in a newspaper article? Great. Now, post it on your social media pages. Were you just interviewed on the local news
about an ongoing case? Great. Now post the
video on your social media pages. Were you just on FOX News? MSNBC? CNN? Great. Now post the video on your social media pages so the entire world will know.
Don't know how to post content on your Facebook, Twitter, LinkedIn, or Google+ pages? Don't have the time? If you answered in the affirmative to either of those questions, then it's time to give G.O.A.L. Web Design a call to find out how we can promote your law firm on social media.
Our team is social media-savvy, but most importantly, we are relentless when it comes to branding and marketing initiatives.
Few industries are as competitive as law. With hundreds of thousands of attorneys in the United States, and such a small percentage of Americans who can actually afford a private attorney, the battle for clients is stiff. You need all of the help you can get. Having a world-class website is critical. But if no one sees it, what's the point? Our company can not only deliver to your law firm a first-rate website, but we can create vital backlinks to that website from your social media pages.
Low-cost, highly effective strategies
But that's just the start. We offer complete social media campaign management for our clients, starting at just $399 per month. That means you won't have to lift a finger. You can focus on
what you do best; we'll focus on our area of expertise on your behalf.
We will create the pages, attract visitors, likes, followers, and friends, and keep your social media pages current with relevant and compelling content.
For a more detailed overview of how G.O.A.L. Web Design can grow your brand through a proactive social media campaign, we encourage you to call us today. We always offer complimentary, 30-minute telephone consultations for all of the digital services we provide, and we would be happy to answer any specific questions about social media campaign management that you may have.
Or please feel free to complete our Free Quote Form and select "Social Media Campaign Management" from the services dropdown menu.
Millions of dollars are at stake, quite literally
As any seasoned attorney can attest, just one client -- the right client, that is -- can make all the difference in your bottom-line.
Some attorneys generate millions of dollars a year from just one client. Can you afford to leave any avenue unexplored in your pursuit of legal riches? A well-managed, highly organized social media campaign just might produce that elusive, lucrative client for whom you have been praying since first opening the doors to your law firm.
Don't trust just any digital marketing agency to oversee your law firm's social media strategy.
Put your faith in a proven winner like G.O.A.L. Web Design and start increasing your exposure on the World Wide Web today.